Reception theory is a concept discovered by Stuart Hall. It is highly popular in media and is very important for research and analysis of audiences. Reception Theory is the concept of looking into how people react to media and the things they read and watch. The way people react depends on many different factors such as age, wealth, culture, race and morals. It is a very interesting concept and Iv’e enjoyed looking into it and how it could effect my project.
I used the website below to research Reception Theory and how it can help my project:
Revisionworld.com. (2019). Reception Theory – Media Studies – Revision World. [online] Available at: https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/reception-theory [Accessed 23 Apr. 2019].
There are 3 different ways in which people respond to something they watch and all are fairly crucial towards my project. The first of these are the dominant/preferred reading. This essentially means that the audience member reacts to the piece of media in the way that the creator wishes them to. This is because they share similar cultures, morals or of the target audience the director or creator has intended. A good example would be placing a villain into a film and the audience understanding that they are a bad person due to their appearance and actions. If for example we see someone dressed in a hockey mask and jacket roaming around in the woods killing innocent people we understand that they are bad people. This is what a dominant audience member means and it is a very common thing.
The second way a audience member may view a piece of media is in a negotiated way. This means that they will se a form of media in both ways. For example in a film such as John Wick a audience member may feel that he is a violent and harsh killer on one hand whilst on the other understanding that he has done it out revenge for his dead puppy. This is a interesting way to perceive a media piece and I feel that this is also a common approach. The reason this occurs is that people may share some factors the creator intended whilst lacking some of the others. They may be the target audience for example but might have different wealth which means they can understand but disagree at the same time.
The final way an audience can look into a piece of media is in an oppositional way. This is when an audience look at something and disagree or don’t like it. For example some people don’t agree with violent films such as the Saw films and this is due to their beliefs, age and other factors. An older person probably wouldn’t enjoy the Saw films due to their violence and horror aspects so they may disagree with the idea of it and may oppose it. This often happens online such as twitter disputes and people not believing in certain aspects of the media.
What I need to be aware of is how people will look at my project and target audience is really important for that. For example I doubt that a woman over the age of 50 who has no clue about video games would usually enjoy my project and would most likely feel that it is either inappropriate or boring. However a younger audience who often play games would definitely be much more engaged and would like the project much more. This is due to them being brought up with video games as a much larger demographic of teenagers and young adults are beginning to play and enjoy them so my project would most likely be preferred by them.
Another thing that may effect who likes the project may be culture. Some cultures for example would frown upon the game and may deem it as disrespectful and to realistic whilst others may love the game and it’s concepts and may want to play it immediately! This can really effect the reception of my project as there are so many different groups of people out there in this current generation which effects watch time and focus.
Another factor I have to consider is social class as this can effect people’s thoughts on a project. For example a much more strict family in an upper class area may possibly be upset with the project and it’s fairly violent themes however a person of lower class may believe the project to be much better as they are more lenient with violent themes. Although stereotypical a large part of the reception theory is stereotypes and how people view media in that stereotypical way. As much as they can be looked down upon stereotypes can be very useful for a project as you can condense a group of people down into subcategories.
When looking at my project however I have a slight advantage when it comes to the expectations of my final design. A massive part of any gaming community is fan art and people often enjoy viewing them. Even if they are of slightly poor quality fan art is always appreciated by someone and many people in the Siege Community create fan art regularly to varying levels of quality. However even poor fan art is viewed in a positive and preferred way which is great for me. I haven’t been able to find out just yet how people would respond as I have not done an practical stuff yet but once I have begun creating designs and mock ups then I will be looking into the way people respond to them.
Overall the Reception Theory is a really valuable thing to be aware of and I believe that it is useful to my project. I may at some point create a survey based around the concept as I think that it could help with my primary research in the future.